Internet Marketing

Many companies make the mistake of thinking that a Website is all that they need to win new business via the Internet. The fact is that even if you have a web site potential clients may not be able to find you or even know that you exist!

Croan.ie will help you integrate your Website with your overall marketing strategy. We specialise in Copy writing/editing, Search engine optimization, online advertising, Pay-per-click advertising and strategies for Link Building.

Just like traditional marketing, Internet marketing is the process of developing awareness about your brand, products or website. The difference is that Internet Marketing Strategies take place online and must use techniques appropriate to that medium. Internet marketing has also been referred to as web marketing, online marketing and eMarketing.

It is clear to all business owners that the Internet presents a great opportunity to make their products and Services available ot the entire World! This amazing opportunity means that regardless of where in the World you are, visitors can use the Internet to find your products and services online.

Successful Internet marketing adapts traditional marketing techniques and embraces the unique marketing opportunities of the Internet to promote websites. Internet marketing does not simply mean building a website, or paying to have a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that emcompasses:

• Sound Technical Development
• Quality Content Publishing on the site
• Effective Advertising on Appropriate online channels
• Search Engine Optimisation
• Social Media content and promotion
• Pay-Per-Click Advertising
• Cross-medium promotion to benefit from offline marketing

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies such as social networking, etc.

Today, Internet marketing is used in every vertical and industry to promote all forms of website and online service, including:

• e-commerce website where products are sold directly online,
• lead-based websites, either through the sale of advertising or through acquiring sales leads
• affiliate marketing, where one website pays another for the visitors who 'click through' their site to the payers site.

Croan.ie can help you develop an effective and comprehensive online marketing strategy for your business. Contact us to discuss your requirements in more detail..