Search Engine Optimisation

Search engine optimisation or Search Engine Optimization (SEO) is the science of improving the quality of a website in order to increase the volume and quality of traffic to that website which comes from search engines via organic search results for specific keywords. Intuitively we know, that the higher up the search results page that a site is presented following a search the more likely the searcher is to visit that site. This position is called the sites 'rank' on the Search Engine Results Page or SERP.

Search Engine Optimisation in Ireland (SEO Ireland) can also target different kinds of search, including video search, image search, local search and industry-specific search engines.

the science of Search Engine Optimisation or SEO interprets how search algorithms work and what terms people use when searching in a particular market. Companies specialising in Search Engine Optimisation, like Croan.ie, then applies this knowledge to our clients' sites to improve the site's performance and to find the best keywords to optimise their websites for.

Search Engine Optimisation Techniques

When optimising a website, Croan.ie will work on a site's code, its navigation, its content and structure, as well as fixing any technical problems that could prevent search engine crawlers from fully indexing a website (HTTP errors, server errors, bandwidth issues, etc.). Other work will include developing quality, keyword rich (but not keyword spammy) content which is unique and which, when indexed, will attract search engines and users alike to a site.

Together these efforts make a site more attractive and easy to use for both humand and search engine robot visitors.

Effective Search Engine Optimisation (SEO) will show results in having your website indexed more frequently and more thoroughly by the search engines. If done as part of a Search Engine Marketing Strategy it will drive more visitors to your website and these visitors can then be converted in to customers.

What Search Engine Optimisation is NOT

Search Engine Optimisation does not simply involve stuffing pages on your website full of keywords which you hope will attract customers. Nor is it any process by which you hope to trick or fool the search engines into believing your website is more important than it is.

Numerous 'dodgy' techniques like these have been exposed over the years and have resulted in websites being suppressed the Search Engine results or even being removed from their index altogether. Avoiding these pitfalls while still managing to achieve quality results is where professional Search Engine Optimisation services come in.

You should only ever engage a reputable company with proven results to carry out Search Engine Optimisation on your site. To do otherwise is, at best, a waste of time and money and, at worse, could have your website barred by the Search Engines!

When Search Engine Spiders Visit Your Server.

It is really only through experience that a Search Engine Optimisation consultant can identify the problems which might prevent the Search Engines indexing your website.. One example of this was were a client of Croan.ie had a very attractive site, which had performed well for a number of years. Changes made to the site as part of a redesign by an inexperienced development house had resulted in some server errors on the site. Although the site appeared to be working fine, the HTTP headers of the pages returned error codes when the pages were called.

When the Search engines saw the error codes they eventually stopped indexing the site and the site dropped off the Results pages for all of its key terms! The result was a website that looked in good order but which saw no visitors at all!

Is Your Site Not Performing In Search Engines?

If you think that your website may be suffering from a problem like this or if your website is simply not attracting enough visitors, then contact us. We can evaluate your website and the underlying technology to determine if there is a problem with it.

Our Search Engine Optimisation experts will improve your website as a whole and we guarantee that you will see an improvement in your site's performance in the SERPs.

Server Set Up for Search Engine Placement.

Search Engine Optimisation (SEO) Tips

We have pulled together a list of 10 Search Engine Optimisation tips that you should bear in mind when optimising your website. This isn't an exhaustive list but it may help you to understand a little more clearly how search engines work. Check out the list of SEO Tips here to see how you might improve your search engine optimisation.

Our Website Optimisation Steps and the Activities to improve your website Rank

• Carry out Keyword Research to find the terms which people use to find your products
• Check out your Competition to see what terms they are focussing on. Are they missing any good ones?
• Do a Latent Semantic Indexing (LSI) Check of the terms to see if there are any associated terms you could use.
• Create unique, meaningful and useful Content
• Optimise the content for your keywords
• Ensure your site uses valid, well written HTML
• Write a Blog and make Forum Submissions which point ot your site
• Use search engine friendly URLs or addresses on your site
• Build links to your site and not just to the home page but also 'deep' within your site.
• Submit your site to the trusted web Directories
• Monitor the results and make changes when necessary!