Google Adwords Guide

Question: What is Google AdWords?

Answer: Google AdWords is an advertising medium provided by the Google search engine. Ads are delivered directly on to the Search Results Page after a visitor has done a search for a particular term. The advertising results are appropriate to the search which was done and so there is an excellent opportunity to present your products or services directly to someone who is looking for them!

With Google Adwords you, the advertiser, choose how much you will spend per day and also how much you are willing to spend for each 'Click' on your ad. Indeed, you only pay when someone does click on your ad.

Croan.ie can help you to develop effectice Cost Per Click (CPC) campaigns. We will create campaigns which minimise your spend and maximise the number of visitors to your site.

The bidding set up per key term and the terms for which you develop campaigns can have a huge impact in the cost of your Adwords campaigns. If your campaigns are large or your daily spend is more than 100 Euro, you really should engage a professional to help you develop these campaigns.

Question: Where can I find further information about AdWords?

Answer: Further information about Google AdWords can be found on Google's own site at https://adwords.google.com. Google's AdWords website contains all the information you need to know to take advantage of Google AdWords for your website.